Privacy Policy

02 / Information We May Collect

Information We May Collect

When you contact Mirror & Metric or submit an enquiry, we may collect information that you choose to provide, including:

• Your name
• Business or brand name
• Email address
• Phone or WhatsApp number
• Website or primary digital-channel details
• Information about the marketing challenge or support you are seeking
• Any additional information you voluntarily include in your message

We aim to collect only the information reasonably necessary to understand and respond to your enquiry, consistent with Mirror & Metric’s data-minimisation approach.

Any technical information collected through cookies or analytics, if those features are enabled on the website, will be addressed separately under Cookies & Analytics.

03 / How We Use Information

How We Use Information

Mirror & Metric may use the information you provide to:

• Respond to enquiries and requests for information
• Understand your business context and the marketing support you are seeking
• Communicate with you about relevant Mirror & Metric services
• Arrange and follow up on conversations or consultations you request
• Maintain appropriate business and engagement records
• Meet applicable legal, contractual or administrative requirements
• Improve our website or enquiry experience where relevant and appropriate

We will use contact information only for legitimate business purposes connected with your enquiry, relationship with Mirror & Metric, or an agreed marketing engagement. Where marketing communications or campaign activity require consent or other legal permission, Mirror & Metric’s internal policy requires that those requirements be respected.

We do not use personal information for purposes unrelated to the reason it was provided without an appropriate basis to do so.

04 / Cookies & Analytics

Cookies & Analytics

Mirror & Metric may use essential cookies or similar technologies required for basic website functionality.

Mirror & Metric uses Hostinger’s built-in analytics to understand basic website traffic. Hostinger states that this analytics feature uses Cloudflare CDN data, does not use cookies, does not collect personal data, and is used only to provide a general traffic overview.

Mirror & Metric also uses Google Analytics 4 (GA4) to understand how visitors use the website, including information such as page and session activity, traffic sources, approximate location, browser and device information, and website interactions. GA4 may use first-party cookies, including the _ga cookie, to distinguish users and sessions.

GA4 analytics will not load until the visitor gives analytics consent through the website’s cookie-consent banner. Visitors may accept, decline, or manage analytics consent. If analytics consent is not given, GA4 tracking will remain disabled. This follows the consent-controlled implementation available through Hostinger and Google’s basic consent-mode approach.

Mirror & Metric will not describe or disclose any analytics or tracking practice on the website unless that practice is actually in use. If the analytics tools or cookie practices change, this Privacy Policy will be updated accordingly.

05 / Sharing of Information

Sharing of Information

Mirror & Metric does not sell personal information.

We may share information only where reasonably necessary to:

• Operate the website or communication channels
• Use service providers that support website hosting, email, forms or related business functions
• Deliver an agreed marketing engagement
• Meet legal, regulatory, contractual or security requirements
• Protect the rights, property or legitimate interests of Mirror & Metric, our clients or other affected parties where appropriate

Where third-party tools or service providers are used, Mirror & Metric aims to limit access to the information reasonably necessary for the relevant purpose and to use appropriate business and privacy settings where available.

Client information is not shared more broadly than necessary to perform the agreed work, and confidential or sensitive information should not be disclosed unless there is a valid business, contractual or legal basis to do so.

06 / Data Retention & Security

Data Retention & Security

Mirror & Metric keeps personal and client information only for as long as reasonably necessary for the purpose for which it was collected, including enquiry handling, service delivery, agreed post-project support, contractual obligations, legitimate business recordkeeping, or applicable legal requirements.

When information is no longer reasonably required, unnecessary access and working copies should be removed or deleted where appropriate.

Mirror & Metric takes reasonable measures to protect information against unauthorised access, loss, misuse or disclosure. Access should be limited to what is necessary for the relevant business or marketing purpose, and confidential information should be handled with appropriate care.

No website, online service or method of electronic storage can be guaranteed to be completely secure, so we do not promise absolute security.

07 / Third-Party Services & Links

Third-Party Services & Links

The Mirror & Metric website may include links to or use services provided by third parties, such as website hosting, email, enquiry forms, analytics, WhatsApp, LinkedIn or other communication and marketing platforms.

When you use a third-party service or follow an external link, that service may collect or process information under its own privacy policy and terms. Mirror & Metric does not control the privacy practices of third-party platforms.

Where third-party tools are used in connection with Mirror & Metric’s work, we aim to use reputable services, limit information shared to what is reasonably necessary, and consider relevant privacy, security, retention and access settings where appropriate.

Visitors should review the privacy policies of third-party services they choose to use.

09 / Policy Updates

Policy Updates

Mirror & Metric may update this Privacy Policy from time to time to reflect changes in our website, services, data-handling practices, third-party tools, or applicable legal and regulatory requirements.

When changes are made, the updated version will be published on this page with a revised effective date.

Where a change materially affects how personal information is handled, Mirror & Metric will take appropriate steps to provide additional notice where required.

10 / Contact

Contact

If you have questions about this Privacy Policy, how Mirror & Metric handles personal information, or would like to make a privacy-related request, you can contact:

Privacy-related requests will be reviewed and handled in accordance with applicable legal, contractual and legitimate recordkeeping requirements.