Services

Marketing support built around your commercial reality.

Different priorities call for different support. Mirror & Metric offers three practical ways to work together—whether you need diagnostic clarity, focused improvement, or ongoing marketing execution.

Service 01

Market Lense

Clarity before action. Evidence before recommendation.

What it is

An evidence-led diagnostic designed to help you understand where your digital presence and customer journey may be creating gaps, friction or missed opportunities—and what deserves attention first.

What is included

Google Business Profile Audit + Conversion Journey Audit + Combined GBP + Conversion Journey Audit

Who it is for

Businesses already doing some marketing but lacking the visibility needed to understand what is working, what may be getting in the way, and where to focus next.

What you receive

A structured diagnostic with evidence-led findings, clear prioritisation and practical recommendations—without overstating what the available evidence can prove.

What it addresses

Market Lense is designed for situations where the first need is clarity rather than execution. It helps identify meaningful issues across your digital presence and customer journey before further marketing activity is recommended.

Engagement model

A one-time paid diagnostic engagement. Market Lense is not an ongoing marketing service and does not require a continuing commitment.

Service 02

Presence Plus

Improve the Presence. Strengthen the Choice.

What it is

A focused, one-time improvement service that strengthens the digital presence customers rely on to find, understand, trust and choose your business.

What is included

A structured set of agreed improvements across the relevant parts of the business’s core digital presence, based on the identified priorities and approved scope.

Who it is for

Businesses with a solid offering but visible gaps in how their online presence supports discovery, credibility and customer decision-making.

What you receive

A completed one-time improvement engagement focused on strengthening the digital foundations that support visibility, credibility and customer choice.

What it addresses

Presence Plus is designed for situations where the business does not primarily need diagnosis or ongoing execution, but rather a focused improvement of the digital presence already in place.

Engagement model

A one-time implementation engagement for one business / one location, with qualifying additional locations available where the same brand and core digital setup apply.

Service 03

Market Momentum

Build the Momentum. Keep Marketing Moving.

What it is

An ongoing monthly marketing service that turns agreed priorities into consistent execution, measures what happens, and refines direction using evidence over time.

What is included

Ongoing execution against agreed monthly marketing priorities, supported by performance tracking, review and refinement within the approved scope.

Who it is for

Businesses that need ongoing marketing execution, coordination and measurement rather than a one-time diagnosis or improvement project.

What you receive

A structured monthly marketing engagement with agreed priorities, consistent execution, meaningful KPI tracking and regular performance reporting to help guide what should continue, change or be tested next.

What it addresses

Market Momentum is designed for situations where the priority is no longer simply understanding the problem or strengthening the foundation, but keeping marketing activity moving consistently with clear priorities, regular measurement and evidence-led refinement.

Engagement model

A recurring monthly service, cancel anytime. A minimum 3-month working period is recommended so there is enough time to execute, observe meaningful evidence and refine direction.

Service-selection logic

Which Path Fits Your Situation?

The right service depends on what your business needs most right now.

If you need...
Clear evidence before deciding what to do next

Market Lense

Diagnoses gaps, friction and priority areas.

If you need...
Focused improvement to strengthen your digital presence

Presence Plus

Implements agreed one-time improvements.

If you need...
Ongoing marketing execution, measurement and refinement

Market Momentum

Provides recurring monthly marketing support.

These are not upgrade tiers. Each service is designed for a different situation, and the recommendation depends on where your business stands today.

Clear direction starts with an honest conversation.

No pitch decks, no pressure. If something in your marketing isn’t delivering the commercial return you expect, let’s talk. We’ll review where things stand today and identify the clearest practical next step for your business.

Start an Honest Conversation →
Start an Honest Conversation →